Archives

Campaign Materials

If you need help downloading these materials, please send us an email to: info@drugfreekidscanada.org  

Current Campaign:

Families shouldn’t share everything.

This year’s National Drug Drop-off campaign focuses on the importance of using prescription and OTC medications only for their intended purpose.

Digital, OOH, and Social images:

Radio spot:

Recent Campaigns:

The Cannabis Talk 2.0

Keeping the lines of communication open with kids can make a big difference in preventing harm from cannabis use.

Video:

Radio:

Print: 

Social Media: 

The Pill Fairy 2020  – Your old meds won’t disappear by magic!

Video:

Radio:

Print: 

Social Media: 

Out of Home Digital:

Dark Gummies – Cannabis edibles aren’t as innocent as they look. 

Video:

Radio:

Print: 

Social Media: 

Out of Home Digital:

The Pill Fairy – launched for National Drug Drop off month – August 2019  

Video:

Radio:

Print: 

Social Media: 

Out of Home Digital:

Practice Kids Campaign – prepare yourself for the Cannabis Talk

Television:

YouTube Video Capsules:

Radio: 

Newspaper Print Ads:

Out of Home Digital: 

Monthly Practice Kid Facebook Live Events   

Live Event for Parents (video)  – Talking to teens about cannabis  

Cannabis Talk Kit: Know how to talk with your teen

Television:

Radio: 

Talking Cannabis Posters

Newspaper Print : 

He/She Has My…

Television:

Radio: 

Social Media Assets: 

Print:

The Call that Comes After –  DFK uses a technological twist to start the conversation about high driving.

Social Media Experience: 

Television: 

Radio:

Print:

Teen Takers – Secure your medications

Television:

Print Ads:

Radio: 

  1.  DFK Canada Teen Takers: Girls 
  2.  DFK Canada Teen Takers: Boys  

Previous Campaigns ( as PDFC )

Someone Else’s Kid:  Drugs and Driving

Print Ads: 

Radio:

Print:

Secure Your Meds Campaign:

Television:

  1. July 2015 SecureYourMeds TVSpot ENG 30 secs 
  2. July 2015 SecureYourMeds TV Spot ENG 15 secs

Print:

  1. “Keep Your Drugs off the Streets” – Poster in English and French 
  2. “Keep Your Drugs off the Streets” – Toronto Star Full Page Print color 
  3. “Keep Your Drugs off the Streets”  – Toronto Star eighth page Horizontal color 
  4. “Keep Your Drugs off the Streets”  – GM Banner color 

Radio:

  1. Secure Your Meds Radio Spot #1 ENG 30 secs 
  2. Secure Your Meds Radio Spot #2 ENG 30 secs

Silence can be deadly

Television:

  1. Jan 2015 Silence Can Be DeadlyTV Spot ENG 30 secs   
  2. Jan 2015 Silence Can Be Deadly Spot ENG 15 secs 

Print:

  1. Silence Can Be Deadly – PDFC FullPage_Dad
  2. Silence Can Be Deadly – PDFC FullPage_Mom
  3. Silence Can Be Deadly –  PDFC_Horizontal 
  4. Silence Can Be Deadly –  PDFC – Billboard 

Radio:  

  1. Silence Can Be Deadly – Radio #1  – Party  
  2. Silence Can Be Deadly – Radio #2  – Girlfriend

Digital:

  1.  Silence Can Be Deadly Digital Board 

National Take Back Campaign II: 

Television:  

  1. 2014 Take Back CampaignTV Spot ENG 15 secs   
  2. 2014 Take Back CampaignTV Spot ENG 30 secs

Print Ads:  

  1. G&M Banner New 
  2. GM FULL Page  
  3. TO Star Banner  
  4. TO  Star eighth page horizontal 
  5. TO Star FULL page  
  6. TO Star HALF page  
  7. TO Star HALF page  vertical 
  8. TO Star quarter page  
  9. TO  Star eighth page vertical
  10. TO Star FULL page

Radio:

  1. TakeBackII ENG 30secs

High Driving

Television:

  1. 2014 High Driving TVspot ENG

Print:  

  1. PDF_High Driving COR_P16473_TS_Eighth_Horz4 
  2. PDF_High Driving COR_P16473_TS_Half_Vert4 
  3. PDF_High Driving COR_P16473_TS_Banner4 
  4. PDF_High Driving COR_P16473_TS_Quart_Vert4 
  5. PDF_High Driving COR_P16473_TS_Full4

Radio:

  1. HighDriveRadio1 ENG 
  2. HighDrive Radio2ENG

Digital:  

  1. High Driving Digital E 

The Pharmacist

Television:

  1. The Pharmacist Eng30

Print:  

  1. Horizontal Pill Banner_ENG (1)   
  2. Pill Bottle full page colour (E

Radio:  

  1. The Pharmacist – Party 30 Full Mix

Digital :  

  1. Pharmacist: DIGITAL_15E

Path of the Pill Television:    

  1. PDFC_Path of the Pill 30s

Print:  

  1.  Facebook ads      
  2.  Drugs are Good

Radio:     

  1. The Path of the Pill Radio (Final) 30s.eng 

Digital:     

  1. PDFC New Digital Message EN

 “Chiccah” Winter

Television:

  1.  PDFC-Chiccah-Winter-TV-30E   
  2.  PDFC-Chiccah-TV-15

Print:  

  1.  Chiccah winter_PRESCRIP     
  2.  Globe and Mail Banner

Radio:

  1.  FM Chiccah winter_rd30EN     
  2.  Chiccah THE SOUND winterrd30EN

Digital: 

  1. Chiccah Digital -Media-LCDS-E

“Chiccah” Take-Back

Television:  

  1. PDFC-Rx Take-back -TV-30E    

Radio:    

  1. Rx Take-back_rd30EN

Print:

  1. TakebackTO_Star_BANNER   
  2. Full Page Takeback 
  3. Small Page Takeback

Drugs & Driving

Print:  

  1. Drugs&Driving Print1   
  2. Drugs&Driving Print2

Radio:  

  1. PDFC.The Only Thing RAD.30s.eng   
  2. PDFC.The Only Thing Hospital.fm.RAD.30s.eng